The news come from Batman-News.com, and it seems that Warner Bros. will be teaming up with Mountain Dew to promote the movie. Here is a small part of the full article.
The creative output of that collaboration will be seen beginning on June 18 when, to whip expectant fans into a proper frenzy, Mountain Dew will unveil exclusive content and storylines with the launch of DEWGothamCity.com, an online destination created by Motive and Davie Brown Entertainment designed to provide unprecedented access to the world of The Dark Knight Rises. From videos, sneak peeks, and in-depth information–such as the Applied Sciences environment that will give users a history of batgear such as Batman's suit and his badass car, the Tumbler, or back stories on characters and Gotham City itself–new content will be released regularly leading up to the film's July 20 opening. As the pièce de résistance, the site will also include an opportunity for fans to enter product codes to win exclusive prizes, such as one of only five scripts signed by Christopher Nolan.
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